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October 18, 2007

What Does GM, Dubai and Autism have in Common?

Dubaiskylinenight On November 11, Dubai will witness a night of spectacular glamour and style like it has never seen before. The General Motors (GM) Style event will be held there and is the first of its kind in the Middle East, aligning star names, high fashion and some of the most beautiful vehicles ever built at the Madinat Jumeirah Arena.

Did you happen to watch 60 minutes this past Sunday? They had an entire segment on Dubai which is one of seven tiny sheikhdoms that make up the United Arab Emirates. Dubai is like Rodeo Drive in Beverly Hills on steroids. The very affluent of the world are flocking there for  luxurious vacations, recreation, the building boom and the Singapore-like haven for businesses in the free -trade zones.

Now, I am a very seasoned international traveler so I could  handle the 20 hour plus travel time for a night with the stars to behold a showcase of style that "transcends the boundaries between vehicular design, glamorous celebrities and haute couture".  I wonder what would it be like for me, a blonde blue-eyed American woman, to attend an auto show of this caliber in Dubai?

But, most importantly, an exceptionally worthy cause has been chosen to benefit from this salute to design and style. The Dubai Autism Center will benefit from ticket sales and fundraising activities. Chaired by HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, this charity provides much-needed resources to sufferers of autism, and is a charity close to the heart of GM Middle East. Dr. Omar Bin Sulaiman, Governor of Dubai International Financial Centre and Vice Chairman of Dubai Autism Center is the patron of the event.

If you were invited to attend , would you go?

My Top 5 Reasons to go to Dubai:

1. It would be a grand international adventure of a lifetime.
2. I've never been to that part of the world and want to experience this for myself.
3. I could use a vacation someplace exotic - Dubai exceeds exotic
4. I can buy new clothes for the trip  and Oh, how I love to shop for new clothes!
5. It's an AUTO SHOW of the most extravagant kind and I LOVE AUTO SHOWS!

Here is the rest of the press release from GM about the event:

Gm_passion Over the years, General Motors has created iconic models like the classic 1959 Cadillac Eldorado, one of the most famous cars ever made. And at GM Style, world-famous celebrities will strut the catwalk alongside stunning cars like the Eldorado, Chevrolet Camaro and the Saab Aero X.  Proceeds from this unprecedented one-off event will go to one of the emirate’s most worthy causes, the Dubai Autism Center.

The vehicle line-up for this event has just been announced, but GM is waiting a little longer to reveal the star names who will be at the Madinat in November. One thing is certain: the celebrities – from the worlds of film, music and sport, the stars – have been handpicked to reflect the beauty, ethos and dramatic style of the cars they will accompany.

“This event is a tribute to style and a celebration of GM’s design renaissance,” says Ed Welburn, global vice-president, GM Design. “GM Style will bring Dubai a unique intersection of the worlds of fashion, automotive design and entertainment. GM's vehicles will take their rightful place on the runway along side some of today's top names in fashion and entertainment.”

GM is a global, design-driven company that builds strong brands through compelling products. The carmaker brings to the Middle East cutting-edge technologies, like hybrid and electric, to a cutting edge society, while focussing clearly on its vehicles’ style and the emotion they inspire.

The 1959 Cadillac Eldorado will be there. Like the celebrity who has been picked to escort it down the catwalk, this world-famous convertible is as stunning today as it was when it entered on the scene nearly fifty years ago. The Eldorado represents Cadillac’s brand heritage, and is a stunning visual reminder of that era’s automotive flamboyance.

You don’t need to be a car buff to appreciate the Eldorado’s dramatic, flowing lines and the sheer opulence of the design; celebrities and design icons have for generations acclaimed it as one of the most beautiful cars ever made.

Holdenefigy Also parading down the catwalk will be the Holden Efijy, a concept car that shows how GM sets out to combine the grace of the past with GM’s futuristic vision of how cars should be. It is a radical, pillarless custom coupé that boasts V8 supercar power under the bonnet, a Corvette underbody and state-of-the-art technology throughout. The Efijy is all about fun, emotion and imagination, just like the star who will accompany it at GM Style.

Meanwhile, the Chevrolet Volt has raised eyebrows around the world this year as the direction clean, green cars should take. Appearing for the first time in the Middle East, the Volt is a plug-in electric car that promises real performance, style and comfort at an affordable price. GM understands, like the Volt’s accompanying star, how important it is to innovate with automotive technology to ensure that the environment is protected for generations to come.

Many other vehicles, from high-performance supercars to chic roadsters, will be on display, alongside some of the most famous names from stage, screen and sport, to make this event a breathtaking spectacle.

Trendsetters like what they see from GM, and the GM Style event promises to be an evening of glamour that shows how stunning design is not limited to fashion houses and studios. Those who want to attend this star studded event you can email for more information.

Again, If you were invited to attend , would you go? Please leave a comment on this post with your thoughts, advice and reactions!

Jody_devere_3 Jody DeVere

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