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October 15, 2007

Ford Teams With NBC's "Deal Or No Deal" To Raise Breast Cancer Awareness

Ford_warriors_in_pink_deal_or_no_de As part of the October theme, a special episode of "Deal or No Deal" will air October 19 to raise breast cancer awareness and support for Ford's Warriors in Pink program.

Ford's Warriors in Pink, Howie Mandel, and the models of NBC's highly popular "Deal or No Deal" television show are working together to say "NO DEAL" to breast cancer. A special episode of "Deal or No Deal," will air October 19 at 8 pm ET /7 pm CT to raise breast cancer awareness, the first step in early detection, and support Ford's long-standing relationship with Susan G. Komen for the Cure. Dressed in pink, the "Deal or No Deal" models and Mandel will direct viewers to to find out more about Ford's efforts and how everyone can get involved to help in the fight against breast cancer.

Wearing Warriors in Pink t-shirts and scarves, 11 of the "Deal or No Deal" models also posed for a print campaign, which will be featured in publications such as InStyle, US Weekly, TV Guide, and Women's Health. The Warriors in Pink apparel the models are wearing is available on and 100 percent of the net proceeds will be donated to Komen for the Cure.

Fans who tune into "Deal or No Deal" will also see a special message featuring the Deal or No Deal models encouraging involvement and instilling passion against the disease. During the special episode, three lucky viewers will get the opportunity to win through a special Play At Home Lucky Case Game, a highly coveted 2008 Mustang with Warriors in Pink package, a limited-edition first-ever Ford vehicle designed exclusively in support of Komen for the Cure. Each sale of the in-demand vehicle provides a donation to Komen for the Cure.

In addition, contestant Ashlee Mundy, a breast cancer survivor, is joined by Sharon Osborne in-studio and receives a special message from Elizabeth Edwards and Alec Baldwin via satellite. Elizabeth Edwards has battled breast cancer and Alec Baldwin's mother has a foundation in her name, the Carol M. Baldwin Breast Cancer Research Fund out of Stony Brook, New York.

Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer forever. Last year, the line of apparel and gear generated more than $1.1 million in sales, with all net proceeds going to Komen.

Launched in 2007, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debuted this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols can be found on additional apparel items available for men and women.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all, and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-800-IM-AWARE.


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