Ask Patty Certified Female Friendly®

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CFF Full Program
The premium package, our full program includes all of the previous two programs plus hands-on support and custom creative work from our team.

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CFF Lite Program
Mid-Level involvement. Includes all of the basic certification components, plus self-serve access to our inventory of pre-designed marketing assets.

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Certification Only
The Basic AskPatty Certified Female Friendly® membership. Includes certification training, ongoing training, integration, microsite, and search listing.

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Program Overview

Properly armed with the right tools and training, your automotive retail business can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US and Canada -- Women.

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Our flagship product: The Certified Female Friendly® program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women. Our program provides you with the training, tools, and support you need to dominate your local market with women.

Additional Products & Services:

If your social media presence is gathering dust, the GoSocial program will manage your social sites for you and keep them active.

A high end collection of automotive windshield wiper blades in different styles and designs supporting breast cancer research in the US and Canada.

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Our Partners:

ASE Automotive Systems The Hybrid Shop
CarQuest / TechNet MechanicAdvisor
NCM On Demand NCM On Demand
  • "Being "Certified Female Friendly®" adds a new dimension to customer service."

    Jack Bulko
    Owner, AutoAid
  • " provided much more than just credentials and legitimacy. "

    Jerry Elman
    Owner, Schoen Place Auto
  • "Together I feel we are changing the world, one shop at a time."

    Julie Scroggins
    Owner, Waukegan Tire
  • "Female directed marketing has boosted our awareness in our female customer base."

    Patty Fleischmann
    Co-Owner, Community Tire & Auto Repair