AskPatty.com, Inc., reaches her second anniversary with above target revenue and an established brand presence leveraged by Web 2.0 best practices and venue in Second Life. The AskPatty.com, Inc. brand and Female Friendly Certified concept has been enthusiastically embraced and supported by women and her automotive industry peers. Ask Patty, the Automotive Advice for Women blog, launched on May 21, 2006, with its introductory post written by CEO and President Jody DeVere. Before that day two years ago, AskPatty.com, Inc. was just an idea; the attempt to make car buying easier and more pleasurable for women all over the country.
As the blog and business grew, the main hurtle was to get in front of women as well as provide enough resources to make it worthwhile for those women to visit AskPatty.com. AskPatty.com, Inc.’s innovative launch on a Web 2.0 social media platform as a blog, Ask Patty - Automotive Advice for Women, garnered their first press mention as a featured blog on SixApart Typepad. Leveraging social media within the blogosphere achieved a quick and strong brand presence, generating tons of press.
The idea behind AskPatty.com, Inc. is to be a safe place for women to go to get automotive advice and ask questions about anything and everything automotive related. In order to field the types of questions consumer women had relating to cars and trucks, DeVere created the Ask Patty Advisory Panel of Automotive Expert Women, which is chaired by Deborah Renshaw, top ranked professional female NASCAR driver. The panel was launched in order to make AskPatty.com, Inc. a truly unique forum for women. There weren't—and still isn't—any other auto web site out there that promises a live answer from other expert women in the industry. Plus, Patty promises an answer within about 24 hours, making it a truly valuable resource for women.
Answering questions and writing automotive articles is one thing, but what about when it comes to buying that car or truck? Now you are armed with information and you are the most educated gal on the block in car shopping, financing, insurance, and car maintenance, and it ends there.
Not for long. AskPatty.com, Inc. launched their Female Friendly Dealer certification program on September 1st, 2006, just over three months after the initial start of AskPatty.com, Inc., by placing a certified dealer search tool on their site. The concept was to provide dealers with training on how to properly sell cars and trucks to women, and then upon completion of the training and testing, AskPatty.com, Inc. would certify the dealership as “Female Friendly.” The next important step was to provide marketing expertise and tools for the dealership so that they could properly promote the new and valuable certification. The AskPatty.com, Inc. Program has two major components: the training element and the marketing tools.
The Ask Patty.com, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S.
AskPatty.com is a member and 2008 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the UnitedSpinal.org Motorsports program, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with AutoTrader.com, Arkona, Chrome Systems, Inc., MyCarPage.com, MyAutoLoan, Aware, LightspeedVT and SheKnows, LLC.
AskPatty.com was a 2007 sponsor of the No. 112 AskPatty.com Chevrolet driven by the highest ranked professional female race car driver Deborah Renshaw, who heads up the panel of automotive expert women.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
What Is An Ask Patty Certified Dealer?
An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one.
Ask Patty trained and certified dealers are held to a high level of customer satisfaction for women consumers.
Happy Anniversary Patty, thank you for two awesome , exciting and rewarding two years trying to keep up with YOU!
Jody DeVere
CEO/President
AskPatty.com, Inc.
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AskPatty.com, Inc., reaches her second anniversary with above target revenue and an established brand presence leveraged by Web 2.0 best practices and venue in Second Life. The AskPatty.com, Inc. brand and Female Friendly Certified concept has been enthusiastically embraced and supported by women and her automotive industry peers. Ask Patty, the Automotive Advice for Women blog, launched on May 21, 2006, with its introductory post written by CEO and President Jody DeVere. Before that day two years ago, AskPatty.com, Inc. was just an idea; the attempt to make car buying easier and more pleasurable for women all over the country.
The Ask Patty.com, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S.
Happy Anniversary Patty, thank you for two awesome , exciting and rewarding two years trying to keep up with YOU!
Congratulations on two years running. And as they say, many returns.
Posted by: Gunnar | May 21, 2008 at 11:13 PM