AskPatty is Fired up About Marketing to Women

Here at AskPatty, we're well aware of the purchasing power we women hold in our purses. With women controlling over 85% of all consumer purchasing across every brand category, understanding why women buy is vital to a brand's success. We know that women spend more than five trillion dollars annually, that our input is integral to the purchase of 65% of all cars, 92% of vacations, and 61% of all electronics sold, and we know how passionate you can be about your cars and preferred brands. In fact, one study showed the average woman spends nearly 400 hours shopping each year, which adds up to nearly nine years of retail therapy over a lifetime.

We recently attended the 4th Annual M2W-The Marketing To Women Conference, where we spent two days learning more about how passionate women are about their favorite products. It was quite an eye-opening experience - here in AskPatty's automotive world, we're surrounded by men, and spend much of our time trying to convince them how we gals view cars (ad car buying) differently from the guys. At the M2W conference, we were surrounded by hundreds of women who already understood how they were different from men, in a wide variety of industries, from marketing, milk, and motorcycles, to social networking and nutrition, electronics and athletics.