Hummer a Big Hit at the Hospital with Kids
Hospitals across the United States have received donated hundreds of child-sized, HUMMER battery-operated vehicles to their pediatric units. The vehicles are being donated by HUMMER dealerships under a program called "Courageous Kids." The HUMMERs are used by young patients who may "drive" themselves into surgery or for other medical procedures. The goal of Courageous Kids is to help reduce the anxiety that frightened children often experience when undergoing medical treatment.
"We believe this mode of transportation definitely beats a gurney ride and can help take young patients' minds off their fears," said Martin Walsh, HUMMER general manager. To date, hospitals in Michigan, Louisiana, Wisconsin, Washington, and Texas have begun replacing gurney rides with self-driven HUMMER rides in style.
In 2006,the General Motors plant in Shreveport, La.,
where the HUMMER H3 is built, came up with the idea and made the first
donation of two ride-on HUMMERs to the local Sutton Children's
Hospital. It was the suggestion of GM Shreveport employee David
Burroughs, an environmental engineer. Burroughs was familiar with
diversion therapy, a strategy often used at children's hospitals. With
diversion therapy medical professionals and volunteers often bring dogs
and other pets to visit patients, as the animals having a known
therapeutic effect. Additionally, some hospitals use rides in wagons
and golf carts to help distract children from worries about their
medical procedures. "So I thought why not do the same thing with
HUMMERs?" explains Burroughs.
The results have been overwhelmingly positive. According to the Sutton
hospital's medical staff, even the most anxious children forgot about
their fear of surgery thanks to the excitement of driving a HUMMER to
their procedure. "Local surgeons have told us that some kids even
require less anesthesia when they ride into surgery in the HUMMERs,"
said Burroughs. "It's a rather remarkable phenomenon."
Some medical workers and parents have found a ride in the HUMMER toy is
a great motivator during recovery as well. "I worked with one patient
who used to take thirty minutes to swallow his medications," said
Amanda Hays, Child Life manager at the Louisiana State University
Health Services facility. "Now he takes them in about five minutes so
that he can ride!"
Walsh says the results of a few local donations convinced HUMMER to
make the program available to dealerships around the U.S. "Once we
heard about these favorable results we knew we needed to quickly expand
the program so children's hospitals all around the country could use
our toys to put smiles on the faces of their young patients and help
lessen the stress and anxiety of their parents, too," noted Walsh. He
expects dealerships around the U.S. will soon be making the mini-HUMMER
donations to their local hospitals.
Hummers have been a big hit with Mom's and the children who get to ride them in hospitals may turn out to be Hummer fans for Life!
HUMMER has a history of charitable giving, including the following:
* In 2005 HUMMER and the GM Foundation announced they would provide
the American Red Cross with 72 HUMMER vehicles and $600,000 in cash
over six years. The first vehicles were deployed in the Gulf States in
response to hurricanes Katrina and Rita. Red Cross HUMMERs were also
instrumental in responding to floods in Orange County, NY and wildfires
in San Bernardino County, CA last year.
* HUMMER provided the state of Louisiana with 12 H3's, at their
request, to aid local and state agency disaster response organizations
in 2005 and 2006.
* HUMMER is the only vehicle manufacturer to support the Friends of
the Rubicon (FOTR) -- a non-profit organization committed to
maintaining the world-famous Rubicon Trail in California. HUMMER has
donated funds, materials and staff man-hours to the group's trail
restoration projects.
* HUMMER is a multi-year sponsor of the After-School All-Stars.
Founded by Governor Arnold Schwarzenegger in 1992, After-School
All-Stars strives to keep kids safe and to help them achieve in school
and in life. ASAS provides high quality, comprehensive after-school
programs that emphasize pro-social activities, academic excellence, and
enrichment opportunities. Nationwide, more than 60,000 high-risk youth
benefit from these programs in 13 U.S. cities: Atlanta, Chicago,
Columbus, Dallas, Houston, Las Vegas, Los Angeles, New York, Orlando,
San Antonio, San Diego, San Jose and South Florida.
* Since 2003, HUMMER has provided a $100,000 annual endowment to
Tread Lightly!, as part of the HUMMER Helps program. The annual
endowment is administered as a grant-giving initiative to select
outdoor enthusiast clubs who are Tread Lightly! members to sustain the
lands where outdoor enthusiasts enjoy off-highway activities.
HUMMER is a division of General Motors Corp. (NYSE: GM), the world's
largest vehicle manufacturer, which employs about 280,000 people
globally. The HUMMER product line-up consists of the H2, H2 SUT, H3
Alpha and the H3 X. There are 173 HUMMER dealers nationwide.
Jody DeVere
President
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