Auto Advice and Car Care Tips -- Podcasts for Women

Podcast Speakers or Sponsors

                                         

	How To Read A Tire’s Sidewall and Tire Safety 101 When June 18th, 2007  at 3:00 PM EST  Duration 20 minutes Mary Aichlmayr is managing editor of Tire Review magazine, a business publication read by more than 30,000 independent tire dealers in North America. Tire Review is dedicated to the success of tire dealers serving the passenger, commercial, agricultural, specialty and off-the-road tire markets. Mary writes several feature articles for the monthly magazine as well as a regular column that focuses on business operations and management strategy. She also manages the Tire Review Web site. Mary will be sharing tips on tire safety, including checking your tire pressure and making sure your tread is sufficient. Aren’t those sidewall measurements a mystery? Well, not any longer with Mary’s help. She will tell you how to easily read the sidewall of your tire! You can visit Tire Review at www.tirereview.com You can see Mary Aichlmayr's full bio here.                                   Listen Now!
	How To Sell Your Car Private Party and Get The Most Money Out of Your Older Vehicle When May 15th, 2007  at 3:00 PM EST  Duration 30 minutes Heather Conary is a founding partner of Illumination Design Creative Services, based out of Orrington, Maine. She also works in communications at Downeast Toyota-Scion-Buick in Brewer, Maine. Heather is currently attending the University of Maine’s Orono campus, working towards a Bachelors degree in Business Administration with a concentration in Marketing. Heather has published articles in AutoSuccess Magazine, an automotive trade publication, as well as online at SitePoint and SEOChat as well as AskPatty.com! Heather brings her marketing experience, professional knowledge, and her willingness to learn and adapt to Women's Automotive Association International, and serves us as the Director of Women Dealer Relations. Heather will share tips on how to make the most of your private=party sale, from the cleaning to the price negotiation. Her tips will take you through the entire process and take the guess work out of selling your car on your own. She will even provide a resource for printable checklists to help you even more! You can visit ID Communications at www.illuminationdesign.com. See Heather Conary's full bio here.                                   Listen Now!
	Know What You Are Buying: Make Sure To Get A Pre-Purchase Inspection When April 17th, 2007  at 3:00 PM EST  Duration 20 minutes Kim Walker is Owner and Marketing Director of Peak Automotive, an independent auto shop in Apex, North Carolina. Recently Peak Automotive was selected by Motor Age Magazine as one of the Top Ten Shops in America and is recognized as “The Most Female Friendly Shop in the Triangle,” which consists of Raleigh, Durham, and Chapel Hill. One of Kim’s favorite quotes is “Those who never risk going too far never know how far they can go.” Kim has taken her career from that of an Elementary School Counselor to becoming fully involved in the day to day operations and marketing of their family business, Peak Automotive. Kim will share tips and background on pre-purchase inspections. When you are ready to purchase a used vehicle, you should definitely get a pre-purchase inspection on the vehicle. Kim will offer advice on what to do before you buy and what to make sure you to look for before you make a purchasing decision! Be educated and be safe! Get your pre-purchase inspection! You can visit Peak Automotive at www.peakautomotive.com . See Kim Walker's full bio here.                                   Listen Now!
	Under the Hood: Lori Johnson Teaches the Importance of Oil and Coolant When March 12th, 2007  at 3:00 PM EST  Duration 20 minutes Lori Johnson, Owner and Instructor of Ladies, Start Your Engines!, automotive classes for women, will offer advice and step-by-step guidelines for proper engine fluid maintenance. She will go over oil and coolant and what they do and how to maintain them in order to stretch the life of your vehicle. Lori has 7 years experience as an automotive technician and a new car service manager for a Honda dealership and has prepared test preparation guides for the National Institute for Automotive Service Excellence. Ms. Johnson holds professional licenses and certifications in a number of areas including Air Conditioning Refrigerant, Pennsylvania Emissions Inspection and Pennsylvania Safety Inspection and is ASE certified. She is a qualified Motorcycle Safety Instructor and is a Pennsylvania State Inspection instructor. Lori earned a certification in Automotive Technology from Pennco Tech and in Client Server Technology from Penn State University. She has an A.A.S. degree in Automotive Technology and is currently pursuing a B.A. in Women's Studies at Temple University. To find out more about Lori’s classes, go to www.ladiesstartyourengines.net    Go here for a complete bio on Lori Johnson                                    Listen Now!
	Why Are Women Different? When February 12th, 2007  at 3:00 PM EST  Duration 40 minutes Marti Barletta, CEO and Founder of The TrendSight Group, a consultancy specializing in marketing to women, will offer information and tips on how to market and sell to women correctly and successfully. She will bring you insight into the woman's mind during the sales process, as well as share some personal experiences and stories to highlight the most successful sales and marketing techniques for women. Barletta, author of Marketing to Women, and co-author with Tom Peters of Trends is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Her third book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, which was released in January 2007, focuses on the golden bulls-eye of target marketing, PrimeTime Women™. Marti's passion is figuring out what women want and showing her clients how to grow their business by boosting their appeal to the world’s biggest spenders, women. Marti combines gender expertise, marketing experience and a lively sense of humor. I think you’ll agree that she delivers eye-opening insights and practical “how to” pointers that you’ll find enlightening, entertaining and easy to apply. You can learn more about Marti and Marketing to Women at www.trendsight.com.                                   Listen Now!
	Financing A Vehicle And Knowing About Insurance And Warranties When January 15th, 2007  at 3:00 PM EST  Duration 20 minutes Jenny Trostel, President and Owner of Saab of Baltimore (a Female Friendly dealer), will give you tips on financing a vehicle, leasing a vehicle, new car warranties and gap insurance. She will give you pointers on the steps you should take to know what vehicle price is best for you and how to know if you should lease or buy. When Jenny was learning to drive, her father told her, “if you are going to drive them, you need to know how to fix them.” Jenny spent a summer working on cars and working in the family business. In May, 1999, Jenny opened Hunt Valley Saab with 2 business partners. In October, 2004, Jenny purchased the ownership from her 2 partners and In March 2006, the business changed its name to Saab of Baltimore. Click here for a complete bio on Jenny Trostel.                                    Listen Now!
	How To Buy A Great Used Car When December 13th, 2006  at 3:00 PM EST  Duration 30 minutes Amy Mattinat, author of “How To Buy A Great Used Car”, will give you advice and helpful tips on how to shop for, inspect, test drive, and negotiate the sale of a used car. Amy will provide you with step-by-step instructions on how to create a budget for your purchase and how to factor in insurance and warranties when you are looking for that perfect vehicle. Amy Mattinat has written both newspaper and magazine columns on automotive repairs, maintenance, car care and safety. After selling used cars for 6 years, she penned her easy-to-use manual, “How To Buy A Great Used Car,” available at www.usedcarexperts.com . www.usedcarexperts.com www.autocraftsmen.com Click here for a complete bio on Amy Mattinat.                                   Listen Now!

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